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Certainly my grocery bill is high bc food costs are high and I have two small children. However, I do indeed “splurge” on groceries sometimes. Get that local kimchi that costs 50% more than the store brand, go ahead and buy the “fancy milk from happy cows” instead of the cheaper factory-milk. It’s more about prioritizing the quality of food over other “fun” stuff like dining out or new clothes.

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Very well said. The irony is that many people don't even know the difference between Millennials and Gen Z. Living through a pandemic that resulted in severe shortages, price gouging, and inflation makes the life of a millennial much different than other generations.

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